Welcome to a new #rainybrandingtuesday appointment. Today, we talk about social. Branding also means using social media correctly. I understand that not everyone is keen on social media or online tools in general, but it would be a good investment for any freelancer to at least consider being on a platform or two. I could be talking about HOW to use social media, but the reason I’m blogging about it today is to in fact stress WHY.
Off the top of my head… Why?
– SEO purposes
As freelancers, it’s crucial to be found – I always repeat this in my talks, and I’m gladly repeating it until everyone understands it. For clients to hire you, they need to be able to find you. “They can find me via recommendations” – true. Yet, I’m sure all of you checked a company someone recommended before actually hire them, didn’t you? The same is valid with web presence. And a relatively basic starting point can be social media.
- make sure your identity / branding matches the platforms.
- check your name is not taken (via namechk.com for example)
- plan posting: be consistent and save time in one go.
- respect etiquette: every means is different
As an example, on FACEBOOK you could follow these 5 golden rules
As read on Ninja Marketing (my bold):
#1 Engage in a creative way – contests and gifts
Interactivity, participation: via questions, images, to associate to the brand. In any case, just be unexpected.
#2 Post highly viral content
Iconic pictures, quotations, spelling mistakes… #grammarnazi or Grammarly.
#3 Create a faithful community by offering added value
Customise the page and make sure users can find something special. E.g. Italian lessons, useful words in other languages, flash cards, travel tips… Fan Downloads to get wallpaper, screensavers & emoticons
#4 Be fun … or at least try!
Highly social platforms must use caption this images, experience sharing, etc
#5 Become a household name
Of course Oprah is a long way from us, but try your best.
- schedule posts: you can use Buffer or HootSuite for instance
- check what others are doing (also follow other translators and ABOVE all, clients!)
- interaction brings contacts that bring potential work – networking, again!
- make your profile appealing: this is on g+ for instance
- invest in pictures
- choose the platform wisely
- tell a story yet be personal. Read more on storytelling in this blog
And remember: these are the rules of social media:
Good examples of corporate use of social media:
- John Lewis https://www.facebook.com/JohnLewisRetail
- Coca Cola https://www.facebook.com/cocacola
- Marie Forleo https://www.facebook.com/marieforleo
- Ellen Degeneres https://www.facebook.com/ellentv
- GoT https://www.facebook.com/GameOfThrones
- Louis Vuitton https://www.facebook.com/LouisVuitton
Check my platforms and see for yourself:
Rainy Branding: http://www.rainylondonbranding.com
Rainy shop: rainylondon.bigcartel.com